First Bites: Judy Fruity

Client: Archimage / Baylor College of Medicine
Animation Director: Jackson Lau
Project Manager: Jerald Reichstein

The "First Bites" research project was a study on how to increase fruit and vegetable consumption in 3 to 5 year-old children. Judy Fruity was created as the star of a 30 second computer animated television commercial that was shown at daycare centers. Our studio was the creative animation team which brought the colorful and exciting vegetable character to life as she jumped and flew around the circus.